MARKETING STRATEGY

As your listing agent we will follow a proven strategy for effectively marketing and selling your property.  Our marketing philosophy consists of a three part strategy that focuses on the most efficient means of marketing to potential buyers.  This strategy includes the marketing of your property to all active Realtors in Bryan/College Station, targeting potential buyers through the use of advertising and marketing directly to our own potential buyers with whom we are working.

Marketing to Active Realtors

Your property will be immediately listed on the Multiple Listing Service (MLS) database thereby making pertinent information on your property available to approximately 600 active Realtors in the Bryan/College Station area.  By utilizing the MLS system we are able to directly e-mail all the active Realtors with information on your property such as the announcement of your property coming on the market and any updates regarding your home.

At the first opportunity we will put your property on Realtor?s tour.  Realtor?s tour allows Realtors to preview your home without having to make an appointment.  It is a great chance for Realtors to see the various features and amenities that your home has to offer.

Information on your property will be specifically targeted to the most active and experienced Realtors and real estate companies in Bryan-College Station.  These are the Realtors that are most likely working with buyers in your price range and are most likely to produce a potential contract.

Local Media Advertising

Real estate advertising in Bryan/College Station consists of three primary sources: the Cable Mart television channel, The Eagle newspaper on-line at BVHomeFinder.com and the Brazos Valley Real Estate Magazine. Cable Mart is a weekly ad while the Brazos Valley Real Estate Magazine is a monthly publication.

Upon listing your property we will immediately advertise it on the Cable Mart television channel. Experience has proven that Cable Mart has the greatest impact of the three local media sources.  Not only does it reach locals, who enjoy watching the channel, but it is also viewed by potential out of town buyers in their hotel rooms while on house hunting trips or job interviews. 

At the first available opportunity we will also advertise your home in the Brazos Valley Homes and Real Estate Magazine (BVHRE).  This monthly periodical is a full color, glossy magazine that is widely distributed to businesses and retail centers throughout the Bryan/College Station area.  The magazine has a long shelf life and is often include in information packets to potential employees considering relocating to the area.

In addition to advertising your property in the three available media sources your home will also be advertised on the internet.  The MLS is an internet based system that allows the Realtor members to preset search criteria for potential buyers.  When your property is input into the system it will be instantly e-mailed to clients whose criteria for a home match yours.  Your home is also posted on Ashford Square?s website, our personal website,  BCSRealtor.com the MLS public access site and The Eagle?s BVHomeFinder.com.   Furthermore, your property data is also sent to Realtor.com receiving national exposure and is uploaded into numerous Realtor?s personal websites.

Additional enhancements to our advertising include a virtual tour of your property.  This tour will be done by an experienced and professional virtual tour operator and will be posted as a link in the MLS listing as well as all of the websites.  We will also do a full color brochure of your home to be placed in a flier box on the sign as well as in the home itself.

Targeting Potential Buyers

In addition to advertising your property and marketing it to active Realtors we will also show your property to buyers with whom we are working.  With over 42 years of combined experience in the local real estate market we have developed a large client base.  We work with a large number of buyers in all price ranges and will work diligently to show your property to any buyer in your price range.  

The 12 brokers at Ashford Square Realty represent some of the most experienced and productive Realtors in Bryan/College Station.  In addition to marketing your property to buyers with whom we are working we will also inform and encourage the other brokers at Ashford Square to show your property to their potential buyers.  Direct access to the brokers in one of the most productive real estate offices in Bryan/College Station is a marketing asset of which we will take full advantage.

Summary of Our Marketing Strategy

We feel that our approach to marketing your property is the most effective at generating the greatest activity from potential buyers.   By actively marketing your property through the MLS system to Bryan/College Station Realtors, advertising it to potential buyers through local media sources and the internet, and promoting your property to our buyers and the other Ashford Square brokers we feel that your property will receive the maximum exposure to the market.